LINE is an amazing brand and establishment, what started out as a chatting and messenger platform can now really expand its brand into something that’s probably unexpectable by themselves at the first place, all thanks to their unbelievably cute characters. If you’re an avid LINE user, I bet Brown, Cony, Moon and Sally are some of the familiar names for you.

Garosu-gil is my favorite district in Seoul, and I believe, for all fashion enthusiasts and cafe-hoppers! While district like Hongdae, Myeongdong and Dongdaemun offer the more affordable fashion options, Garosu-gil offers posher selections and cafes that will treat your eyes and tummies! The district is known for its “tree-lined street”, and that’s actually, literally what the word “Garosu-gil” means. I am going to talk about Garosu-gil and more Seoul districts more specifically on separate posts, what I am trying to say now is that the cute LINE Friends Cafe and Store is located here in this district!

Getting here was pretty easy, tho it depends where you started. The easiest is definitely via taxi, but if you’re taking the subway, hop off at Sinsa station exit 8, and Garosu-gil is just like 5 minutes walking distance. The LINE Friends Cafe and Store will be on the left side of the street.
I was greeted by this long queue outside the store, I really thought that I needed to be on waiting list just to get in (and I usually “pass”), and as I got closer, turned out the queue was for this GINORMOUS brown doll where people, even non-visitors, are allowed to come and snap one or two pics with Brown.
I might have this weird obsession towards a character, but it’s not just a freaking character, it’s BROWN! #defensive
Must admit I didn’t buy anything from the store, but I know most of you would also take advantage of this open store just for pictures! Admit! I mean the items were very cute (and slightly overpriced) but I just didn’t need one!

The LINE cafe was located downstairs, alongside the extention of the LINE store. The cafe was not spacious, more like petite-medium with some chairs, table and a communal seating. You could check out the pastries at their glass display table! Had their mouthwatering looking Chocolate Cupcake with Chocolate Cream (KRW4800), Two Macarons (KRW 6000), their XL Iced Latte (KRW 5200), Two ice creams (KRW 7600).

The store somehow felt like a playground!

Cakes and pastries!

Pretty much what I ordered:
The macarons were uber duper cute, especially the Brown one #teambrown, each macarons are sold for KRW 3000 (IDR 39k) each, not cheap, but flavor wise, acceptable.
The cupcake (KRW 4800/IDR 62,5k) was quite dry, but the cream certainly came to the rescue, the XL iced latte was just ginormous! I couldn’t even finish it even after carrying it around, the ice cream was quite enjoyable even though it was a tad milky for my liking, it’s not those creamy textured soft serve, theirs had this icy texture to it.
Ice cream – KRW 3800 (IDR 49,4k - cup/cone)

XL Iced Latte – KRW 5200 (IDR 67,6k)
I shared everything with mom and spent around KRW 23000 or IDR 300k #WhileInKorea

To be completely honest, their cakes and pastries were not out of the world special. They’re mostly just cute, but the thing is, I felt this big urge to come and visit, it’s like my trip won’t be complete without it, well at least as a Seoul first timer, but I can see myself coming back! :)
Thank you for reading!

LINE Friends Cafe and Store
Gyeonggi-do, Seongnam-si 분당구 판교역로146번길 20
+82 31 5170 1563
Opening Hours: 10:30 AM
Average spending for two: KRW 7000
Dresscode: casual


Map for Line Friends Cafe and Store

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